STORYTIME

This ad played right before the Weeknd’s Super Bowl 54 halftime performance to an audience of 103 million viewers. In light of the civil unrest of the summer of 2020 the NFL committed to donating 250 million dollars toward the goal of ending racism. I spent hours sifting through raw footage from the NFL’s 2020-2021 season footage as well as team social channels and journalist archives to put together this film. Cut entirely remote from my apartment closet in LA this is one of the high watermarks of m career and first Super Bowl ad.

Ad agency: 72andsunny

Production Co: Hecho Studios

Post: Hecho Studios

Editor: Olive Lewis

Assit: Nic Watkins

Post Producer: Caroline Anguiano