STORY TIME

This fashion film for Ugg's 40th Anniversary line features fashion model Adwoa Aboah and designer Heron Preston. This film was kind of a after thought as the primary shoot was for print ads photographed by Erik Madigan Heck. Left with a bunch of disjointed footage of the shoot I created this visually compelling film that ultimately helped inspire the direction of the print campaign. The vertical version ofthe film went on to play in time square for a month.

Post: Hecho studios
Editor: Olive Lewis
Photographer: Erik Madigan Heck
Agency: 72andsunny